Case Study
The Client
Lowe's International - A Home improvement global leader. Operates over 2000 stores in North America
- Labor-intensive visual content creation process
- High go-to-market costs (more than $3000/product)
- Recurring costs
- Limited customer engagement
- HOBB's cutting-edge CGI technology
- Photorealistic 3D models and renders
- Centralized Visual Management System
- Localized, diverse visuals
Results
- 70% reduction in Go to Market time
- 75% decrease in Go to Market costs
- Enhanced customer experience
Lowe's International - A Home Improvement Giant
Lowe’s International, a global leader in home improvement and a Fortune 50 powerhouse, operates over 2000 stores across North America. One of their major categories is the Patio and Outdoor range, where they introduce around 150-200 new products annually.
Challenges Faced by Lowe's with their Patio and Outdoor Product Visuals
Traditionally Labor-Intensive Process
- Each product's visual creation demanded a manual setup.
- This method was costly and remarkably slow.
High Go-to-Market Costs and Time
- Reliance on ideal weather for photography and complex logistics
- High market launch costs, more than $3000 for each product.
- Lengthy market launch time to as long as three months.
Recurring Costs
- Repetition of the entire process annually
- NO reusable assets, leading to recurring costs.
Limited Customer Engagement
- Lack of visuals for diverse customer segments.
- The visuals could not effectively connect with the audience.
Solutions: Our Innovative Solutions to Address the Challenges
HOBB intervened with cutting-edge CGI technology to address these challenges.
1. CGI and 3D Product Visuals
Developed photorealistic 3D models and renders, eliminating the need for physical product handling and weather dependencies.
2. Centralized Visual Management System (VMS)
Ensured brand standardization and allowed for efficient scaling and reuse of content.
3. Localized and Diverse Visuals
Created various lifestyle images and animations that resonated with different customer segments.
The Outcomes: Improved Visual Engagement & ROI
1
Reduced Go-to-Market Time and Cost
Achieved a 70% reduction in market launch time and a 75% decrease in GTM costs.
2
Enhanced Customer Experience
Localized content and variety in visuals improved customer engagement.
3
Increased Product Appeal
Products showcased in inspirational lifestyle settings improved sales.
In Conclusion
Lowe’s streamlined its visual content creation process through our innovative solutions and significantly enhanced its customer experience and market presence. This case exemplifies how embracing digital transformation in the visual content creation process can lead to substantial business improvements.