Case Study

How we Crafted Iris Apfel’s Iconic Style for Lowe's as Both Celebrated Their 100th Birthday!

Learn how we helped Lowe’s capture Iris Apfel’s daring aesthetics, creating a visually stunning collection that embodies her unique flair.
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The Client

  • Lowe's Companies, Inc.
  • A leading retail chain in the US, Canada, and Mexico
  • Known for quality home improvement product

Their Challenges

  • Infusing Iris Apfel's bold, vibrant and varied style with Lowe's brand
  • Meeting tight deadlines to deliver high-quality renders
  • Using CGI to curate and showcase Apfel’s distinctive taste
  • Project execution like rapid design iterations and creative experimentations

Our Solutions

  • Delivered high-quality, detailed renders within the tight deadline
  • Efficiently blended Apfel's style with Lowe’s brand
  • Created complex assets such as velvet-finishes
  • Enabled real-time collaboration for efficient feedback

Impact/Results

  • Created images to uplift Lowe’s brand image and media visibility
  • Brought in iconic style into the designs to attract a diverse, fashion-forward customers
About Lowe's

About Lowe's

Founded in 1921, is a leading home improvement retailer. Lowe’s Companies, Inc. is a Fortune 500 American company that has expanded its offerings to include a vast selection of outdoor patio furniture and accessories catering to various tastes and outdoor spaces

Challenges Faced by Lowe’s

Matching Look Icon

Matching the Iconic Look of Iris Apfel

  • Ensuring products reflect Iris Apfel's bold, vibrant and varied style while aligning with Lowe's brand aesthetics. 
  • To achieve consistent design language across diverse products that resonate with Apfel's signature accessories
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Time Constraints

  • Meeting a short turnaround time to deliver high-quality renders accurately representing Apfel's style.
Creative Challenge Icon

Technical and Creative Challenges

  • Limited technical skills and creative expertise to accurately render Iris Apfel's intricate, realistic, and appealing style elements
  • Difficulty in accurately capturing the texture, color, and intricate details of Iris Apfel's distinctive accessories and design elements.
Lowe's Visual Content Creation With CGI Solutions

Project Execution Challenge

  •  Lowe's needed ongoing flexibility that allowed exploring creative variations, which was impossible through traditional photoshoots.

Solutions: Our innovative CGI solutions seamlessly integrated Iris Apfel's style into Lowe's products, offering unmatched flexibility and quality.

1. Quick Turnaround Time with High-Quality Renders

We delivered high-quality renders focusing on intricate product details, especially fabric finishes, despite tight deadlines.
Quick Turnaround Time with High-Quality Renders

2. Flexibility with CGI Expertise

Incorporated Apfel’s accessories and achieving consistent design across products seamlessly with our CGI knowledge and expertise.
Flexibility with CGI Expertise

3. Tackling Unique Challenges

We tackled creating exceptionally well finished assets for the first time, meeting client expectations, and overcoming technical hurdles to achieve the desired look.

4. Real-Time Collaboration

Got into continuous review calls and live screen sharing for real-time feedback and adjustments, which enhanced efficiency.
Real-Time Collaboration

Impact & Results

1
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High-Quality, Detailed Renders Delivered on Time

Intricate visuals were delivered on schedule, capturing every subtle detail. The exacting standards of Lowe’s and Iris Apfel influenced each aspect. The outcome dazzled: a flawless depiction of the collection, both stunning and precise.
2

Realistic Digital Textures for Complex Assets

We created realistic digital textures, especially for complex items like velvet. Using advanced 3D techniques, we showcased velvet’s luxury. Now, our digital versions rival the appeal and authenticity of physical products.

A True Partner For Unique Visualization Projects

Working with HOBB for many years proved to be a successful partnership. HOBB constantly brings innovation and workflow improvements to their clients. Their talented team creates CGI work is truly amazing! HOBB worked right along side our team to build interior and exterior scenes that were so realistic, that we were able to efficiently produce more imagery in a shorter timeline. Thank you HOBB for your partnership, talented team, and always being on the forefront of innovation! Happy 10 year anniversary!!!!
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Paula Miller
Director of AD Services

Conclusion

The collaboration between Lowe’s and Iris Apfel for their centennial celebrations resulted in a stunning fusion of style and innovation, reflecting Apfel’s unique aesthetic. Using CGI, we delivered high-quality solutions and ensured real-time collaboration. This project elevated Lowe’s brand, attracted new customers, and positioned Lowe’s as a leader in home design and dcor.