Case Study
The Client
Barrette Outdoor Living (BOL) - Market leader in outdoor solutions.
- Inconsistent & insufficient brand imagery.
- Rebranding with a limited budget.
- Lengthy product launch processes.
- Used CGI TO create images that stand out in the market.
- Created high-end lifestyle images.
- Enabled quick reshoots in virtual environments.
- Streamlined process to maintain brand consistency.
Results
- Cost-effective rebranding.
- Doubled customer engagement.
- Reduced go-to-market time drastically.
- Increased customer engagement.
Barrette Outdoor Living - A Market Leader in Outdoor Solutions
Barrette Outdoor Living (BOL) is a renowned name in the outdoor living industry, specializing in product categories like decking, fencing, railing, and accent walls. With a strong market presence across various states, BOL is a go-to choice for quality and innovation. However, they needed help in improving their growth and customer engagement.
Challenges: Brand Authentic Visuals, Cost-effective Rebranding, and Market Launch Time
The Struggle with Brand Authentic Visuals
- Existing product visuals lacked clarity and engagement.
- Images across their website were insufficient and inconsistent.
- These issues affected the brand's authenticity and trust.
Rebranding within Limited Budget
- Creating new visuals based on a new style guide was a challenge.
- That required significant investment in time and money.
Lengthy Product Launch Cycle Time and Costs
- Traditional product photography was slow and expensive.
- The process involved shipping, setup, and installation.
- The time required for a single product launch was up to 3 months.
Meeting Retailer-Specific Content Needs
- BOL required differentiated content for multiple brands.
- The aim was to sell products across retailers like Home Depot & Lowe's.
Solutions: From High-End Imagery to Streamlined Brand Consistency
We at House of Blue Beans (HOBB) offered a solution based on CGI that eliminated the need for physical product assembly and photography. Our 3D product rendering services enabled BOL to visualize its products in virtual environments, offering infinite creative freedom.
1. High-End Imagery for Better Customer Engagement
At House of Blue Beans, we leveraged our advanced CGI solutions to enable BOL’s marketing team to craft high-end lifestyle images across all product categories. The outcome? A significant boost in customer engagement and a more inspiring, informative website.
2. Tailored 3D Visuals for Brand Distinction
In a market flooded with similar products, differentiation is key. Our 3D product visualization service allowed BOL to showcase their products in a unique light, making them stand out in a crowded marketplace.
Color Variations and 360 Spins
White Background Product Photos for eCommerce
3. Virtual Environments for Quick & Efficient Reshoots
One of our CGI solution’s most compelling features is its flexibility. BOL could easily swap out different products in the same virtual environment, allowing quick reshoots with minor propping changes. This adaptability proved invaluable across different seasons and channels.
Reusing the Same Lifestyle Scene for Different Products
Creating Multiple Views Using a Single Lifestyle Environment
4. Streamlined Process Ensuring Brand Consistent Visuals
Since all the imagery was created under one roof, we ensured each visual asset aligned with BOL’s brand guidelines, creating a cohesive and unified brand image.
Perfect Lighting, Every Time
Consistency in Camera Angles
Hero Product in the Spotlight
A Single Platform to Monitor all Visuals
5. Localized Visuals For Diverse Customer Segments
We enabled BOL to offer localized visuals, catering to multiple customer segments and enhancing the overall customer experience.
The Impacts
1
Doubled Customer Engagement
Our CGI solutions led to a 2X increase in customer engagement time, providing a richer, more interactive online shopping experience.
2
Accelerated Time-to-Market
We reduced the go-to-market time for new products from three months to two weeks, saving both time and money.
3
Cost-Effective Rebranding And Retailer-Specific Packages
We helped BOL visualize over 500 SKUs through a new style guide in a cost-effective manner while creating brand-specific packages aligned with requirements from Lowe’s & Home Depot.
In Conclusion
Our partnership with BOL has not only solved their immediate challenges but has also set them on a path for sustainable growth and customer engagement. We’re excited to see where this journey takes us next.